Over 2000 5-Star Customer Reviews

Naturally-derived hair & body care for every day

Shop Now
Over 2,000 5-Star Customer Reviews

Rescue dry lips, naturally.

100% NATURALLY DERIVED. NO PETROLEUM, JUST VIBES.

Shop Now
VEGAN & CRUELTY FREE
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
SULFATE, SILICONE, PARABEN FREE
VEGAN & CRUELTY FREE
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
SULFATE, SILICONE, PARABEN FREE
VEGAN & CRUELTY FREE
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
SULFATE, SILICONE, PARABEN FREE
VEGAN & CRUELTY FREE
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
SULFATE, SILICONE, PARABEN FREE
VEGAN & CRUELTY FREE
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
SULFATE, SILICONE, PARABEN FREE

Shop Our Best Sellers

Classic Clean Body Wash

Classic Clean Body Wash

Everyday go-to. Smells like vacation.
4.8
Rated 4.8 out of 5 stars
38

Shop by Category

SHOP HAIR

Shop by Category

SHOP HAIR
SHOP TREATMENTS
SHOP BODY
SHOP MEN'S

“California Naturals Brings Laid-Back,
Eco-Conscious Essentials to the Shower (...) with natural-leaning formulas, mindful packaging, and accessible pricing”

IT'S ALL GOOD

We’re California Naturals.
Clean, natural, everyday essentials that actually work.

Value icon

WOMEN FOUNDED & LED

Value icon

SULFATE, PARABEN, & SILICONE FREE

Value icon

PCR PLASTIC BOTTLES

Value icon

for all hair types

Value icon

MIXED & POURED IN CALIFORNIA

Value icon

vegan & cruelty free

Learn more

KIND WORDS

What they said

Shop Bundles & Save

Classic Clean Shampoo & Conditioner Set

Classic Clean Shampoo & Conditioner Set

5.0
Rated 5.0 out of 5 stars
2

CHEF SHAMPOO OFFICER

Owen Wilson

In a store near you

Clean care, available everywhere
STORE FINDER