Frequently Asked Questions

Will this shampoo actually clean my hair without drying it out?

Yes — that’s exactly what it’s made for. It gives your hair a thorough clean without that squeaky, stripped feeling. The mix of Avocado Oil, Guava Seed, and Marula Oil keeps strands soft and hydrated so your hair feels balanced and fresh after every wash.

Is it for all hair types?

Yep! Straight, curly, fine, thick, it works for everyone. It’s gentle enough for daily use and safe for color-treated hair. For best results, use it with our Classic Clean Shampoo in Toasted Coconut.

How clean and safe is this shampoo?

Actually clean. Really natural. Totally transparent. This formula is 99% naturally derived and free from irritants, hormone disruptors, toxins, and synthetic fragrance.

Can I use it every day?

Absolutely. It’s light enough for daily moisture but rich enough to help with dryness and frizz. And the toasted coconut scent makes every wash feel like a mini vacation.

Do I need the matching conditioner?

It’s a game-changer. The Classic Clean Conditioner adds extra softness, shine, and manageability. Want to go all in? Add Re:GRO Scalp Serum for fuller, stronger hair, or the Deep Repair Hair Mask for serious hydration from root to tip.

Can it help with dryness, frizz, or breakage?

Yes. Shea Butter, Avocado, and Mango Butters hydrate deeply, while Coconut and Sunflower Oils help strengthen and smooth. Over time, your hair feels softer, looks shinier, and breaks less. No buildup, just healthy, happy hair.

FOR ALL HAIR TYPES
VEGAN & CRUELTY-FREE
NO SYNTHETIC FRAGNANCE
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN & PHTHALATE FREE
99%+ NATURALLY DERIVED INGREDIENTS
FOR ALL HAIR TYPES
VEGAN & CRUELTY-FREE
NO SYNTHETIC FRAGNANCE
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN & PHTHALATE FREE
99%+ NATURALLY DERIVED INGREDIENTS
FOR ALL HAIR TYPES
VEGAN & CRUELTY-FREE
NO SYNTHETIC FRAGNANCE
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN & PHTHALATE FREE
99%+ NATURALLY DERIVED INGREDIENTS
FOR ALL HAIR TYPES
VEGAN & CRUELTY-FREE
NO SYNTHETIC FRAGNANCE
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN & PHTHALATE FREE
99%+ NATURALLY DERIVED INGREDIENTS
FOR ALL HAIR TYPES
VEGAN & CRUELTY-FREE
NO SYNTHETIC FRAGNANCE
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN & PHTHALATE FREE
99%+ NATURALLY DERIVED INGREDIENTS

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

CLASSIC CLEAN SHAMPOO & CONDITIONER

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We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free