Frequently Asked Questions

Will this shampoo actually clean my hair without drying it out?

Yes — that’s exactly what it’s made for. It gives your hair a thorough clean without that squeaky, stripped feeling. The mix of Avocado Oil, Guava Seed, and Marula Oil keeps strands soft and hydrated so your hair feels balanced and fresh after every wash.

Is it for all hair types?

Yep! Straight, curly, fine, thick, it works for everyone. It’s gentle enough for daily use and safe for color-treated hair. For best results, use it with our Classic Clean Shampoo in Toasted Coconut.

How clean and safe is this shampoo?

Actually clean. Really natural. Totally transparent. This formula is 99% naturally derived and free from irritants, hormone disruptors, toxins, and synthetic fragrance.

Can I use it every day?

Absolutely. It’s light enough for daily moisture but rich enough to help with dryness and frizz. And the toasted coconut scent makes every wash feel like a mini vacation.

Do I need the matching conditioner?

It’s a game-changer. The Classic Clean Conditioner adds extra softness, shine, and manageability. Want to go all in? Add Re:GRO Scalp Serum for fuller, stronger hair, or the Deep Repair Hair Mask for serious hydration from root to tip.

Can it help with dryness, frizz, or breakage?

Yes. Shea Butter, Avocado, and Mango Butters hydrate deeply, while Coconut and Sunflower Oils help strengthen and smooth. Over time, your hair feels softer, looks shinier, and breaks less. No buildup, just healthy, happy hair.

FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
99% NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
99% NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
99% NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
99% NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
99% NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

CLASSIC CLEAN SHAMPOO & CONDITIONER

INSTAGRAM

IT'S ALL GOOD

We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free

4.6
Rated 4.6 out of 5 stars
Based on 121 reviews
Total 5 star reviews: 90 Total 4 star reviews: 23 Total 3 star reviews: 4 Total 2 star reviews: 2 Total 1 star reviews: 2
96%would recommend these products
121 reviews
  • T
    Tash
    Flag of United States
    Verified Buyer
    3 months ago
    Reviewing
    Classic Clean Shampoo 3.4 oz
    Rated 5 out of 5 stars
    Lightweight and clean

    I've been really impressed with this Shampoo. It leaves my hair feeling clean, soft, and not weighed down. I also love that the ingredients feel more natural compared to other brands. It cleans well without stripping my hair. The scent is light and fresh

  • A
    Anastasia
    Verified Reviewer
    10 months ago
    Reviewing
    Classic Clean Shampoo
    Rated 5 out of 5 stars
    I love this shampoo

    FINALLY a truly natural shampoo and conditioner that don't dry out curly hair, actually lather, and make your hair look better. I do not put any chemicals on my body whatsoever, and this stuff is great. I have coarse, curly hair that's dry with an oily scalp, and this shampoo cleans properly and doesn't strip my hair. It reduces frizz and smells great.

  • C
    Cindy
    4 minutes ago
    Reviewing
    Classic Clean Shampoo 16.5 oz
    Rated 5 out of 5 stars
    5 Stars

    Made my hair feel squeaky clean. But the smell could of been stronger didnt seem like i was at a tropical paradise

  • PO
    Patricia O.
    Verified Buyer
    3 days ago
    Reviewing
    Classic Clean Shampoo 16.5 oz
    Rated 5 out of 5 stars
    My husband likes it

    I bought this shampoo for my husband, though I was looking for the sensitive scalp shampoo, which was sold out. He said that it smells good and he did not feel that itchy sensation on his scalp.

  • S
    senerchia11
    Verified Buyer
    3 days ago
    Reviewing
    Classic Clean Shampoo 16.5 oz
    Rated 4 out of 5 stars
    Nice Shampoo

    I received this product for free to review, and was very excited to try it out. I really enjoyed the lather it gave my hair, and the smell was not overpowering as I'm not a huge fan of very perfumed shampoo. I did notice it was a bit more drying on my hair than I would prefer. I do have colored hair. My 15 year old also used this product who has virgin hair, and hers looked great. I suggest you give it a try if you're looking for something like this.

  • J
    jinettephoto
    Verified Buyer
    3 days ago
    Reviewing
    Classic Clean Shampoo 16.5 oz
    Rated 5 out of 5 stars
    I will definitely keep buying this shampoo

    The scent is light and fresh, and overall I'm just really impressed with this shampoo. It left my hair feeling clean and soft.

  • S
    s.beatrice26
    Verified Buyer
    1 week ago
    Reviewing
    Classic Clean Shampoo 16.5 oz
    Rated 3 out of 5 stars
    Decent but nothing special

    This shampoo smells great and lathers well. I find it a bit drying, but most shampoo is. But there's really nothing remarkable or special about it. The pump makes it easy to dispense. I will use it up but there's nothing motivating me to purchase it in the future.

  • S
    swilliams0391
    Verified Buyer
    1 week ago
    Reviewing
    Classic Clean Shampoo 16.5 oz
    Rated 5 out of 5 stars
    I really enjoyed the shampoo

    I really liked the shampoo. My hair and scalp felt very clean after shampooing it. The consistency is nice. It felt very light and my curls looked great afterwards.