Before & After

Before & After

Jess K used Classic Clean Shampoo & Conditioner
Before
After

Frequently Asked Questions

Will this shampoo actually clean my hair without drying it out?

Yes — that’s exactly what it’s made for. It gives your hair a thorough clean without that squeaky, stripped feeling. The mix of Avocado Oil, Guava Seed, and Marula Oil keeps strands soft and hydrated so your hair feels balanced and fresh after every wash.

Is it for all hair types?

Yep! Straight, curly, fine, thick, it works for everyone. It’s gentle enough for daily use and safe for color-treated hair. For best results, use it with our Classic Clean Shampoo in Toasted Coconut.

How clean and safe is this shampoo?

Actually clean. Really natural. Totally transparent. This formula is 99% naturally derived and free from irritants, hormone disruptors, toxins, and synthetic fragrance.

Can I use it every day?

Absolutely. It’s light enough for daily moisture but rich enough to help with dryness and frizz. And the toasted coconut scent makes every wash feel like a mini vacation.

Do I need the matching conditioner?

It’s a game-changer. The Classic Clean Conditioner adds extra softness, shine, and manageability. Want to go all in? Add Re:GRO Scalp Serum for fuller, stronger hair, or the Deep Repair Hair Mask for serious hydration from root to tip.

Can it help with dryness, frizz, or breakage?

Yes. Shea Butter, Avocado, and Mango Butters hydrate deeply, while Coconut and Sunflower Oils help strengthen and smooth. Over time, your hair feels softer, looks shinier, and breaks less. No buildup, just healthy, happy hair.

FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO SYNTHETIC FRAGNANCE
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
99% CLEAN, NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO SYNTHETIC FRAGNANCE
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
99% CLEAN, NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO SYNTHETIC FRAGNANCE
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
99% CLEAN, NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO SYNTHETIC FRAGNANCE
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
99% CLEAN, NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO SYNTHETIC FRAGNANCE
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
99% CLEAN, NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

CLASSIC CLEAN SHAMPOO & CONDITIONER

INSTAGRAM

IT'S ALL GOOD

We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free

4.6
Rated 4.6 out of 5 stars
Based on 76 reviews
Total 5 star reviews: 60 Total 4 star reviews: 10 Total 3 star reviews: 2 Total 2 star reviews: 2 Total 1 star reviews: 2
93%would recommend these products
76 reviews
  • T
    Tash
    Flag of United States
    Verified Buyer
    3 weeks ago
    Reviewing
    Classic Clean Shampoo 3.4 oz
    Rated 5 out of 5 stars
    Lightweight and clean

    I've been really impressed with this Shampoo. It leaves my hair feeling clean, soft, and not weighed down. I also love that the ingredients feel more natural compared to other brands. It cleans well without stripping my hair. The scent is light and fresh

  • A
    Anastasia
    Verified Reviewer
    7 months ago
    Reviewing
    Classic Clean Shampoo
    Rated 5 out of 5 stars
    I love this shampoo

    FINALLY a truly natural shampoo and conditioner that don't dry out curly hair, actually lather, and make your hair look better. I do not put any chemicals on my body whatsoever, and this stuff is great. I have coarse, curly hair that's dry with an oily scalp, and this shampoo cleans properly and doesn't strip my hair. It reduces frizz and smells great.

  • C
    Christintin
    Flag of United States
    Verified Buyer
    1 week ago
    Reviewing
    Classic Clean Shampoo 3.4 oz
    Rated 4 out of 5 stars
    Coconutty Scent

    This is a great just classic shampoo. I found on the first lather, it did not suds up very much. On the second lather I was able to get more suds and bubbles and my hair felt clean. I did not have any hairspray or dry shampoo residue left. The scent is a delicious coconut and the smaller bottle is perfect for travel! Big enough that you won't have to worry about running out but still carry-on friendly.

  • M
    Mo
    Flag of United States
    Verified Buyer
    2 weeks ago
    Reviewing
    Classic Clean Shampoo 3.4 oz
    Rated 5 out of 5 stars
    Cleans well with just a little

    I love how I feel like I get a really good wash of my hair with just a quarter sized amount of this shampoo. It also smells great and is moisturizing!

  • S
    Sabina
    Flag of United States
    Verified Buyer
    2 weeks ago
    Reviewing
    Classic Clean Shampoo 3.4 oz
    Rated 5 out of 5 stars
    Love the coconut smell

    Makes hair super clean, might not be the best for everyday wash. Smells really nice!

  • G
    Gil
    Flag of United States
    Verified Buyer
    2 weeks ago
    Reviewing
    Classic Clean Shampoo 3.4 oz
    Rated 5 out of 5 stars
    I would keep on buying this product

    Excellent quality of immediate results, with soft ingredients that cleanse my hair from drying or mistreating, leaves a feeling of freshness and cleanliness, its packaging is a beautiful presentation I love its results I love my hair with this shampoo.

  • M
    Mo
    Flag of United States
    Verified Buyer
    2 weeks ago
    Reviewing
    Classic Clean Shampoo 3.4 oz
    Rated 5 out of 5 stars
    I would buy this product again

    I've been using California Naturals Classic Clean Shampoo and it's honestly one of the simplest, cleanest shampoos I've tried. It lathers well without feeling heavy, and it actually leaves my hair feeling clean instead of coated. My scalp feels balanced, not dry, not oily which is rare for me. The ingredients are super minimal, so it feels good knowing I'm not putting a bunch of harsh stuff on my hair. The scent is really light and fresh, nothing overpowering. If anything, I wish it lasted just a little longer, but I'd rather that than an artificial smell. If you're used to super foamy, heavily fragranced shampoos, this might feel different at first. But if you want something gentle, clean, and consistent, this is a solid go to.

  • M
    Meg
    Flag of United States
    Verified Buyer
    2 weeks ago
    Reviewing
    Classic Clean Shampoo 3.4 oz
    Rated 2 out of 5 stars
    Wouldn't purchase on my own

    This product was okay, but definitely not my favorite. I'll start with the pros: it did leave my hair feeling squeaky clean, it had a nice thickness in my hand; now the cons: it smelled gross, it didn't lather well, it left my hair feeling stripped of moisture