Before & After

Before & After

Jess K used Classic Clean Shampoo & Conditioner
Before
After

Frequently Asked Questions

Will this shampoo actually clean my hair without drying it out?

Yes — that’s exactly what it’s made for. It gives your hair a thorough clean without that squeaky, stripped feeling. The mix of Avocado Oil, Guava Seed, and Marula Oil keeps strands soft and hydrated so your hair feels balanced and fresh after every wash.

Is it for all hair types?

Yep! Straight, curly, fine, thick, it works for everyone. It’s gentle enough for daily use and safe for color-treated hair. For best results, use it with our Classic Clean Shampoo in Toasted Coconut.

How clean and safe is this shampoo?

Actually clean. Really natural. Totally transparent. This formula is 99% naturally derived and free from irritants, hormone disruptors, toxins, and synthetic fragrance.

Can I use it every day?

Absolutely. It’s light enough for daily moisture but rich enough to help with dryness and frizz. And the toasted coconut scent makes every wash feel like a mini vacation.

Do I need the matching conditioner?

It’s a game-changer. The Classic Clean Conditioner adds extra softness, shine, and manageability. Want to go all in? Add Re:GRO Scalp Serum for fuller, stronger hair, or the Deep Repair Hair Mask for serious hydration from root to tip.

Can it help with dryness, frizz, or breakage?

Yes. Shea Butter, Avocado, and Mango Butters hydrate deeply, while Coconut and Sunflower Oils help strengthen and smooth. Over time, your hair feels softer, looks shinier, and breaks less. No buildup, just healthy, happy hair.

FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
99% NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
99% NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
99% NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
99% NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
MADE WITH 100% PCR PLASTIC
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
99% NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

CLASSIC CLEAN SHAMPOO & CONDITIONER

INSTAGRAM

IT'S ALL GOOD

We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free

4.6
Rated 4.6 out of 5 stars
Based on 100 reviews
Total 5 star reviews: 77 Total 4 star reviews: 16 Total 3 star reviews: 3 Total 2 star reviews: 2 Total 1 star reviews: 2
95%would recommend these products
100 reviews
  • T
    Tash
    Flag of United States
    Verified Buyer
    2 months ago
    Reviewing
    Classic Clean Shampoo 3.4 oz
    Rated 5 out of 5 stars
    Lightweight and clean

    I've been really impressed with this Shampoo. It leaves my hair feeling clean, soft, and not weighed down. I also love that the ingredients feel more natural compared to other brands. It cleans well without stripping my hair. The scent is light and fresh

  • A
    Anastasia
    Verified Reviewer
    9 months ago
    Reviewing
    Classic Clean Shampoo
    Rated 5 out of 5 stars
    I love this shampoo

    FINALLY a truly natural shampoo and conditioner that don't dry out curly hair, actually lather, and make your hair look better. I do not put any chemicals on my body whatsoever, and this stuff is great. I have coarse, curly hair that's dry with an oily scalp, and this shampoo cleans properly and doesn't strip my hair. It reduces frizz and smells great.

  • M
    Meg118
    Verified Buyer
    2 days ago
    Reviewing
    Classic Clean Shampoo 16.5 oz
    Rated 4 out of 5 stars
    Great when paired with a deep conditioner

    The clean is SO good, almost like a clarifying shampoo without the squeaky dry feeling. My hair felt a little more coarse than normal post shampoo, so I paired it with a deep conditioner and the results were perfect! The smell is amazing, and it's gentle enough that I was able to use it on my 2 year old's hair as well. Would absolutely purchase again!

  • R
    Raven
    Verified Buyer
    2 days ago
    Reviewing
    Classic Clean Shampoo 16.5 oz
    Rated 5 out of 5 stars
    L O V E

    Thank you, California Naturals, for this free product! I'm big on giving honest reviews, and this shampoo genuinely impressed me. As someone who usually buys expensive salon brands because I have a lot of hair and a very oily scalp, I wasn't expecting to love it this much. First, the shipping was simple and eco-friendly—no excessive packaging or plastic. The scent is amazing too. It smells like a light luxurious tropical vacation, not the heavy cheap sunscreen-like coconut scent many products have. Most importantly, it made my hair feel incredible. I used more than the recommended amount because I have a lot of hair, but it lathered good and left my hair feeling perfectly clean without that stripped, squeaky feeling many ""clean"" shampoos create. After one wash, my hair felt light, fresh, and healthy—like that feeling you get after leaving the salon. I was initially nervous seeing oils in the ingredient list since my scalp gets oily quickly, but somehow my hair has actually stayed cleaner longer than it does with my usual shampoos. I also love how transparent and clean the ingredients are. After washing, I only used my regular mousse and blow-dried my hair. The result? Soft, significantly less frizzy than normal hair with great volume. Even more impressive, I got the same results on days I simply let my hair air dry. I was honestly shocked to find out this shampoo is only around $10. California Naturals has definitely gained a paying customer. I'm already adding more…

  • M
    MN
    Verified Buyer
    3 days ago
    Reviewing
    Classic Clean Shampoo 16.5 oz
    Rated 5 out of 5 stars
    A new staple!

    I was super happy to receive this California natural classic clean shampoo. I tried it for seven days and absolutely love the quality love the smell and love the packaging. I love the fact that it's all natural with great ingredients like vitamin B five and free of all the nasty ingredients in other products. It worked super well and will be a new staple in my house.

  • T
    Tofu
    Verified Buyer
    3 days ago
    Reviewing
    Classic Clean Shampoo 16.5 oz
    Rated 5 out of 5 stars
    But this

    This is an everyday shampoo. I use this once a week with my weekly routine.

  • K
    Karla
    Verified Buyer
    3 days ago
    Reviewing
    Classic Clean Shampoo 16.5 oz
    Rated 4 out of 5 stars
    Smells amazing!!

    The first thing I noticed about this shampoo was the smell! It reminds me of a perfume by Byredo it smell amazing. The shampoo doesn't lather as much as I would like however after using it my hair feels super clean. I would of loved to have try it with the conditioner to see how well it pairs but ultimately I liked the shampoo and I would purchase it.

  • P
    Paige
    Verified Buyer
    3 days ago
    Reviewing
    Classic Clean Shampoo 16.5 oz
    Rated 3 out of 5 stars
    This shampoo is okay

    I like the scent of this shampoo, and it lathers nicely. I have fine and long hair, that is thick, and this shampoo made my hair virtually impossible to comb through. It's alright but not my first choice!