Before & After

Before & After

"In the “before” photo, I used my usual shampoo and conditioner, then blow-dried my hair as I normally would. My hair felt so dry and straw-like—it was rough to the touch and completely lacked shine or softness. For the “after” photo, I switched to Super Moisture Shampoo and Conditioner, plus their Deep Repair Hair Mask, and blow-dried my hair the exact same way. The difference is incredible—my hair feels soft, silky, and hydrated, with way more shine and bounce. It’s like a total transformation, and I couldn’t be happier with the results!" - Alex T
Before
After

Frequently Asked Questions

Will this set actually make my hair softer and more hydrated?

Yes! The Super Moisture Shampoo and Conditioner deeply nourish and hydrate without weighing hair down. In a 4-week at-home test, 8/10 participants said their hair felt softer and more hydrated.*

*Tested on 30 women, ages 20–55, with various hair types. Participants used the shampoo and conditioner 3x a week.

Will it clean without drying out my hair?

Absolutely. The shampoo gently cleanses while the conditioner locks in moisture. Coconut, Marula, Guava Seed, Shea, and Avocado Oils keep hair soft, smooth, and balanced—never stripped or squeaky.

Is it suitable for all hair types?

Yes! Fine, thick, straight, curly, or color-treated hair all love it. The set hydrates, tames frizz, and leaves strands manageable and easy to style.

How clean are these formulas?

Actually clean. Really natural. Totally transparent. Both formulas are 99% naturally derived and free from irritants, hormone disruptors, toxins, and synthetic fragrance.

What results will I see?

Softer, shinier, and more hydrated hair. Regular use helps reduce frizz and dryness while boosting smoothness and natural shine.

FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
99% CLEAN, NATURALLY DERIVED INGREDIENTS
VEGAN
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
99% CLEAN, NATURALLY DERIVED INGREDIENTS
VEGAN
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
99% CLEAN, NATURALLY DERIVED INGREDIENTS
VEGAN
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
99% CLEAN, NATURALLY DERIVED INGREDIENTS
VEGAN
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
99% CLEAN, NATURALLY DERIVED INGREDIENTS
VEGAN

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

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We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free