Frequently Asked Questions

How does it support scalp and hair health?

Zinc helps reduce flakes and balance your scalp. Caffeine energizes follicles to encourage growth and reduce thinning. Biotin strengthens strands and promotes growth, while Saw Palmetto helps block DHT to keep hair stronger, longer.

Who is this shampoo for?

Ideal for thinning hair, weak or brittle strands, stress- or postpartum-related shedding*, or anyone starting a scalp care routine. Safe for color-treated and chemically treated hair. *If you pair with Re:GRO™ Scalp Serum, consult your doctor if you are pregnant or breast feeding.

How clean is this formula?

Actually clean. 99% naturally derived, sulfate, paraben, and silicone-free. Vegan, cruelty-free, and free from irritants, hormone disruptors, toxins, and synthetic fragrance.

Are there men’s and women’s versions?

Yes—only the scent differs. Women’s: Rosemary with sweet eucalyptus and garden basil undertones. Men’s: Fresh herbs with rosemary, basil, and nettle. Both are clean, vegan, and cruelty-free, with zero junk.

What other products should I use in my anti-thinning routine?

Works with any conditioner, but we pair with Re:GRO™ Anti-Thinning Conditioner and Re:GRO™ Anti-Thinning Scalp Serum for best results. In a 90-day clinical study, 97% of participants reported less breakage and shedding.*

*Clinical Study: 30+ panelists used Re:GRO™ Scalp Serum, Re:GRO™ Shampoo & Re:GRO™ Conditioner for 90 Days. Third Party Verified Clinic. USA 2025.

NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

CLASSIC CLEAN SHAMPOO & CONDITIONER

INSTAGRAM

IT'S ALL GOOD

We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free

4.4
Rated 4.4 out of 5 stars
Based on 96 reviews
Total 5 star reviews: 56 Total 4 star reviews: 29 Total 3 star reviews: 6 Total 2 star reviews: 4 Total 1 star reviews: 1
95%would recommend this product
96 reviews
  • DM
    Dana M.
    Verified Reviewer
    1 year ago
    Rated 5 out of 5 stars
    My Go-To Shampoo

    This has become my go-to shampoo! Not only does it smell amazing but it actually delivers on what it says it does...I have not had that much hair fall/ shedding since using this product ( a little over a month), my hair strands feel stronger and most importantly for me, my hair has more volume. Overall, my hair appears healthier (shiny, no frizz, volume). Highly recommend!

  • K
    kelseyausland
    Verified Buyer
    5 days ago
    Rated 5 out of 5 stars
    Smells amazing

    This smells amazing and seems to be helping with my thinning

  • M
    mmontoya3800
    Verified Buyer
    5 days ago
    Rated 5 out of 5 stars
    Less thinning

    I struggle with hair loss and with just one bottle I'm noticing my hair isn't losing volume and it looks like some baby hairs might be coming in!

  • L
    lisamfaucher
    Verified Buyer
    5 days ago
    Rated 4 out of 5 stars
    Promising!

    I received this product for free in exchange for a review. I only wash my hair every 2-3 days, so I have only used this a handful of times and it may be too soon to tell, but I have noticed a tiny bit more hair growth from the baby hairs on the side of my hairline! The product also has a natural smell and lathers up well. You get a ton of product for retail price. I would be interested to try the conditioner and serum as well!

  • S
    shawneekess
    Verified Buyer
    5 days ago
    Rated 4 out of 5 stars
    Great shampoo

    This shampoo is very good. The mixture between easy to use and the smell is great. I am happy I was able to try it .i will probably buy it in the future

  • L
    lowlabunne
    Verified Buyer
    1 week ago
    Rated 5 out of 5 stars
    Very impressed with this shampoo

    This is my first time ever trying a product from California Naturals and I was actually very impressed. I tried the Re:Gro shampoo and so far I love it. This shampoo suds up very well and feels nice and tingly on my scalp. I feel like it does a better job at getting my scalp clean than other shampoos. The rosemary scent is very refreshing and herbal. I also like that this shampoo is sulfate, silicone, and paraben free. After using this my hair looks very clean and is soft, smooth, and shiny. I am not sure if it helps with hair growth yet, but I am sure that will require continuous use. Still I am very pleased with this shampoo and would definitely purchase it again in the future.

  • K
    kaylateeple01
    Verified Buyer
    1 week ago
    Rated 3 out of 5 stars
    Overall Decent Shampoo

    I've been using Gro Shampoo for a little while now, and it's been okay. It has a nice scent, lathers well, and leaves my hair feeling clean without being overly drying. I haven't noticed any major changes in hair growth or thickness yet, but it seems like a decent everyday shampoo. Overall, it's a solid product, but I think it takes time to see if the long-term benefits are worth it.

  • A
    ashleycraftscreations
    Verified Buyer
    1 week ago
    Rated 5 out of 5 stars
    Recommend

    I love this shampoo ... mainly because I love rosemaryyyyy the scent just gives nature .... it got my hair so soft... if you love the scent of rosemary get this shampooo