Frequently Asked Questions

How do I use the hair mask vs. the leave-in?

We like to use the Deep Repair Hair Mask 1-2 times a week instead of (or in addition to) our conditioner — massage a generous amount all over your hair, leave on for 3-5 minutes, then rinse. The Leave-In Conditioner & Detangler goes on damp hair after every wash — apply 2-3 pumps from mid-lengths to ends, brush it in, and you're done. No rinsing needed.

What's the difference between this and just buying shampoo and conditioner?

The shampoo and conditioner are your foundation — they cleanse and nourish daily. But the mask and leave-in? That's where the magic happens. The mask gives you deep, intensive repair. The leave-in protects against breakage, heat, and frizz all day long. It's the full routine your hair actually needs.

Will this weigh my hair down?

Nope! Even with all the moisture and nourishment, these formulas are designed to strengthen and hydrate without heaviness. Your hair will feel soft and smooth, not greasy or limp.

What scents are available?

You get Toasted Coconut in the shampoo and conditioner (warm coconut and soft sandalwood — your mini tropical escape). The Deep Repair Hair Mask and Leave-In come in Rose Garden (sweet, fresh rose with hints of black pepper). Both are free from synthetic fragrance.

Is this vegan?

The Classic Clean Shampoo, Conditioner, and Deep Repair Hair Mask are vegan. The Leave-In Conditioner & Detangler contains honey. All products are Leaping Bunny Certified cruelty-free.

SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
MADE WITH RECYCLED PLASTIC
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
97% CLEAN, NATURALLY DERIVED INGREDIENTS
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
MADE WITH RECYCLED PLASTIC
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
97% CLEAN, NATURALLY DERIVED INGREDIENTS
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
MADE WITH RECYCLED PLASTIC
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
97% CLEAN, NATURALLY DERIVED INGREDIENTS
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
MADE WITH RECYCLED PLASTIC
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
97% CLEAN, NATURALLY DERIVED INGREDIENTS
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
MADE WITH RECYCLED PLASTIC
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
97% CLEAN, NATURALLY DERIVED INGREDIENTS

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

CLASSIC CLEAN SHAMPOO & CONDITIONER

INSTAGRAM

IT'S ALL GOOD

We’re California Naturals.
Clean, natural, everyday essentials that actually work.

Value icon

WOMEN FOUNDED & LED

Value icon

SULFATE, PARABEN, & SILICONE FREE

Value icon

PCR PLASTIC BOTTLES

Value icon

for all hair types

Value icon

MIXED & POURED IN CALIFORNIA

Value icon

vegan & cruelty free

4.8
Rated 4.8 out of 5 stars
Based on 198 reviews
Total 5 star reviews: 169 Total 4 star reviews: 20 Total 3 star reviews: 4 Total 2 star reviews: 2 Total 1 star reviews: 3
95%would recommend these products
198 reviews
  • A
    Anastasia
    Verified Reviewer
    7 months ago
    Reviewing
    Classic Clean Shampoo
    Rated 5 out of 5 stars
    I love this shampoo

    FINALLY a truly natural shampoo and conditioner that don't dry out curly hair, actually lather, and make your hair look better. I do not put any chemicals on my body whatsoever, and this stuff is great. I have coarse, curly hair that's dry with an oily scalp, and this shampoo cleans properly and doesn't strip my hair. It reduces frizz and smells great.

  • AB
    Ashley B.
    Verified Reviewer
    9 months ago
    Reviewing
    Classic Clean Conditioner
    Rated 5 out of 5 stars
    Coconut Perfection

    I really appreciate how pure California Naturals products are. The Classic Clean conditioner moisturizes well without leaving my hair greasy (a little goes a long way.) The calming fragrance makes me look forward to using it!

  • SS Profile picture for Sherelle S.google logo
    Sherelle S.
    Verified Reviewer
    11 months ago
    Reviewing
    Deep Repair Hair Mask 10.5 oz
    Rated 5 out of 5 stars
    Deep Repair Mask That Actually Works

    I recently tried the California Naturals Deep Repair Hair Mask and I’m so happy I did. My hair texture is naturally curly and coarse, so I’m always on the lookout for products that provide deep moisture and help with manageability. The rosewater scent is light and refreshing and the combination of shea butter and argan oil is what convinced me to make the purchase. After shampooing, I applied the hair mask and was pleasantly surprised by how easily the shea butter melted into my hair. It instantly softened my hair and made the detangling process easy. My hair felt nourished and more defined once I rinsed it out. The texture of the product is rich but not too heavy, which I appreciate. I also love that it didn’t leave any residue or weigh my hair down. My hair felt moisturized and healthy, even days later. I highly recommend this product to anyone with textured or dry hair looking for a reliable deep conditioner. I also appreciate how the ingredients were paired. The rosewater and shea butter - excellent!

  • A
    Amber
    Verified Reviewer
    1 year ago
    Reviewing
    Leave-In Conditioner & Detangler
    Rated 5 out of 5 stars
    So good

    My favorite leave in product. This is the perfect one and done styler/leave in for my natural curls. It defines and holds the curls shape so well and gives crazy moisture and definition while being so light weight! Smells so good, like roses, in the best way possible. It instantly melts any tangles or dryness right out of your hair, your hair will feel like pure silk, makes your hair super super shiny and voluminous!!!

  • MC
    Morgan C.
    Verified Buyer
    2 years ago
    Reviewing
    Leave-In Conditioner & Detangler
    Rated 5 out of 5 stars
    In love with the smell!

    This leave in conditioner is the perfect balance of hydrating and shine without weighing down my hair. Plus the smell is devine!

  • B
    Brandy
    14 hours ago
    Reviewing
    Deep Repair Hair Mask 10.5 oz
    Rated 5 out of 5 stars
    5 Stars

    Love all the products: curly hair shampoo, conditioner, deep repair mask & dream curl cream all make my hair feel soft, hydrated & never frizz. 98% natural ingredients is important to me.

  • K
    Kaylee
    Yesterday
    Reviewing
    Classic Clean Shampoo 16.5 oz
    Rated 5 out of 5 stars
    5 Stars

    I've tried so many natural brands and this is the ONE for me. It smells so sweet and nice whereas most brands have that intense natural oils smell i don't prefer

  • JG
    Jesebella Granado
    2 weeks ago
    Reviewing
    Deep Repair Hair Mask 10.5 oz
    Rated 3 out of 5 stars
    3 Stars

    Smells great