Before & After

Before & After

"In the “before” photo, I used my usual shampoo and conditioner, then blow-dried my hair as I normally would. My hair felt so dry and straw-like—it was rough to the touch and completely lacked shine or softness. For the “after” photo, I switched to Super Moisture Shampoo and Conditioner, plus their Deep Repair Hair Mask, and blow-dried my hair the exact same way. The difference is incredible—my hair feels soft, silky, and hydrated, with way more shine and bounce. It’s like a total transformation, and I couldn’t be happier with the results!" - Alex T
Before
After

Frequently Asked Questions

Will this actually hydrate without feeling heavy?

Absolutely. Rose Water, Argan Oil, and Castor Oil sink into strands for soft, silky hair that’s nourished but never weighed down.

Is it good for my hair type?

Pretty much everyone’s hair loves it. Whether your hair is fine, thick, straight, curly, or color-treated, it delivers just the right amount of moisture without heaviness. It leaves your scalp clean and your hair easy to style.

How clean is it?

98% naturally derived, no silicones, sulfates, parabens, phthalates, or synthetic dyes. Vegan, cruelty-free, and in 100% PCR packaging. Just the good stuff.

Can I use it anywhere besides my hair?

Yep. Shelby actually rubs it all over her body in the shower for extra moisture. Hair-friendly, skin-approved, and kind of a secret treat.

How long should I leave it on?

3–5 minutes does the trick. Extra dry hair? Leave it a little longer and let it work its magic.

NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
98% CLEAN, NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
98% CLEAN, NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
98% CLEAN, NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
98% CLEAN, NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
98% CLEAN, NATURALLY DERIVED INGREDIENTS
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
VEGAN

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

CLASSIC CLEAN SHAMPOO & CONDITIONER

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IT'S ALL GOOD

We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free