New Year Essentials

For stronger hair & glowy skin

Swap the harsh stuff for the good stuff. This four-piece bundle ditches the toxic ingredients (sulfates, parabens, hormone disruptors—all of it) for clean, naturally derived & clinically backed ingredients that actually work. Get ready for fuller, stronger hair and hydrated, glowing skin.

Helps strengthen & reduce breakage

Nourishes and supports scalp health

Leaves skin with a soft warm glow

Re:GRO™ Anti-Thinning Collection for fuller, stronger strands + our top-selling Glow Oil Body Wash for soft, glowing skin.

Re:GRO™ Anti-Thinning Collection is good for:
• Thinning hair and early signs of hair loss
• Weak, brittle, or breakage-prone strands
• Dry, oily, or unbalanced scalp conditions
• Tension from tight or protective hairstyles like braids, buns, weaves or ponytails.
• Postpartum hair loss or stress-related shedding
• Starting a scalp care routine

Re:GRO™ Anti-Thinning Collection uses heavy-hitters for fuller, stronger hair in every step.

5% Capixyl®* - clinically shown to spark new growth.
Biotin fortifies strands + boosts thickness.
Botanical Oils nourish scalp + add shine.
Saw Palmetto helps to reduce shedding.

Glow Oil Body Wash

Shea Butter & Hyaluronic Acid lock in moisture for long-lasting softness.
Sea Buckthorn Oil & Vitamin E nourish and protect skin.
Sunflower Oil & Aloe absorb deep for a healthy, glowing feel.

Shampoo: Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Cocamidopropyl Hydroxysultaine (Coconut Derived), Sodium Methyl 2-Sulfolaurate (Coconut Derived), Disodium 2-Sulfolaurate (Coconut Derived), Sodium Lauroyl Methyl Isethionate (Coconut Derived), Glycerin, Ricinus Communis (Castor) Seed Oil*, Cucurbita Pepo (Pumpkin) Seed Oil, Nigella Sativa Seed Oil, Argania Spinosa (Argan) Kernel Oil*, Persea Gratissima (Avocado) Oil, Biotin, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Urtica Dioica (Nettle) Extract, Zinc Gluconate, Caffeine, Saccharomyces/Xylinum/Black Tea Ferment, Serenoa Serrulata Fruit Extract, Panthenol (Vitamin B5), Lactobacillus Ferment (probiotic), Adenosine, Potassium Sorbate, Sodium Benzoate, Ethylhexylglycerin, Lactic Acid (vegan), Guar Hydroxypropyltrimonium Chloride, Triethyl Citrate

*Certified Organic Ingredient

Conditioner: Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Cetrimonium Chloride, Cetyl Alcohol, Stearyl Alcohol, Glycerin, Ricinus Communis (Castor) Seed Oil*, Cucurbita Pepo (Pumpkin) Seed Oil, Nigella Sativa Seed Oil, Argania Spinosa (Argan) Kernel Oil*, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Biotin, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Urtica Dioica (Nettle) Extract, Zinc Gluconate, Caffeine, Charcoal, Saccharomyces/Xylinum/Black Tea Ferment, Serenoa Serrulata Fruit Extract, Panthenol (Vitamin B5), Caramel, Lactobacillus Ferment (probiotic), Rosmarinus Officinalis (Rosemary) Leaf Oil, Butyrospermum Parkii (Shea) Butter*, Butylene Glycol (Sugarcane) (and) Water (and) Dextran (and) Acetyl Tetrapeptide-3 (and) Trifolium Pratense (Clover) Flower, Adenosine, Potassium Sorbate, Sodium Benzoate, Ethylhexylglycerin, Copolymer, PPG-3 Benzyl Ether Myristate, Diheptyl Succinate (and) Capryloyl Glycerin/Sebacic Acid, Behentrimonium Methosulfate (and) Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Lactic Acid (vegan), Triethyl Citrate

*Certified Organic Ingredient

Scalp Serum: Aqua/Water/Eau, Capixyl™, Aloe Barbadensis Leaf Juice, Panthenol (Vitamin B5), Biotin, Caffeine, Rosmarinus Officinalis (Rosemary) Leaf Oil1, Adenosine, PhytoCellTec™, Cucurbita Pepo (Pumpkin) Seed Oil, Serenoa Serrulata Fruit Extract, Malus Domestica Fruit Cell Culture Extract, 1, 2-Hexanediol, Caprylyl Glycol, Xanthan Gum, Sodium Benzoate, Ricinus Communis (Castor) Seed Oil, Silica, Ethylhexylglycerin, Caprylyl/Capryl Glucoside, Carbomer

Glow Oil Body Wash: Water/Aqua/Eau, Glycerin, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Chloride, Caprylyl/Capryl Glucoside, Aloe Barbadensis Leaf Juice*, Oenothera Biennis (Evening Primrose) Oil, Moringa Oleifera Seed Oil, Psidium Guajava (Guava) Seed Oil, Hippophae Ramnoides (Seabuckthorn) Fruit Oil* , Helianthus Annuus (Sunflower) Seed Oil*, Panthenol (Vitamin B5), Allantoin, Potassium Sorbate, Ethylhexylglycerin, Lactic Acid, Sodium Benzoate, Sodium Riboflavin Phosphate, Saccharomyces/Xylinum/Black Tea Ferment, Aroma

*Certified Organic Ingredient

SEE ALL SEE LESS

Lather a quarter-size dollop of Re:GRO™ Shampoo into scalp and roots, rinse, then apply 2–3 pumps of Conditioner, leaving for 2 minutes. Then, work body wash into a lather until a light foam develops while you spread all over. After you've been cleansed head to toe, rinse off and enjoy your glow-up :)

Post shower, towel dry and apply Serum to scalp, massaging evenly. Use Scalp Serum 4×/week for 12 weeks for best results.

Standard shipping is $9, and free shipping for orders of $40 or more. Our orders are shipped and delivered on business days (Monday through Friday, excluding major holidays.) Orders placed after Friday at 12:00 PM PST will be shipped the following business week. Our standard shipping carrier is UPS. We kindly ask that you anticipate 1-2 days of processing your order and 4-10 business days for standard shipping once processed.

Hydrating Lip Balm, Toasted Coconut

Deep Repair Hair Mask

Before & After

Melanie before Re:GRO Anti-Thinning Scalp Serum versus after 12 weeks of use*

*Recommended for best results

Before

After

Frequently Asked Questions

Anyone dealing with thinning hair, weak or brittle strands, stress- or postpartum*-related shedding and looking to swap harsh ingredients in their head-to-toe routine.

*Consult your doctor if pregnant or breastfeeding.

Completely. No sulfates, parabens, silicones, phthalates, synthetic fragrance, or hormone disruptors. Vegan, cruelty-free, and packaged in recycled plastic bottles.

Not at all. This light golden oil gel gently foams to lift away dirt and sweat without stripping. Aloe, Shea Butter, Sea Buckthorn, Sunflower Seed Oil, and Vitamin B5 leave skin soft, hydrated, and glowing—never tight or squeaky.

Juicy grapefruit and bright citrus with sultry lavender undertones. Bonus: the golden color is a fun surprise.

For best results, you want to use these three together 4×/week for 12 weeks. This will help hair look and feel fuller, stronger, and more resilient. In a 90-day clinical study, 97% of participants reported less breakage and shedding.*

*Clinical Study: 30+ panelists used Re:GRO™ Scalp Serum, Shampoo & Conditioner for 90 days. Third Party Verified Clinic. USA 2025.

CRUELTY-FREE (LEAPING BUNNY CERTIFIED)

SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE

NO SYNTHETIC FRAGNANCE

NATURALLY SCENTED

MADE WITH RECYCLED PLASTIC

FOR ALL HAIR TYPES

SAFE FOR COLOR TREATED HAIR

VEGAN

CRUELTY-FREE (LEAPING BUNNY CERTIFIED)

SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE

NO SYNTHETIC FRAGNANCE

NATURALLY SCENTED

MADE WITH RECYCLED PLASTIC

FOR ALL HAIR TYPES

SAFE FOR COLOR TREATED HAIR

VEGAN

CRUELTY-FREE (LEAPING BUNNY CERTIFIED)

SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE

NO SYNTHETIC FRAGNANCE

NATURALLY SCENTED

MADE WITH RECYCLED PLASTIC

FOR ALL HAIR TYPES

SAFE FOR COLOR TREATED HAIR

VEGAN

CRUELTY-FREE (LEAPING BUNNY CERTIFIED)

SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE

NO SYNTHETIC FRAGNANCE

NATURALLY SCENTED

MADE WITH RECYCLED PLASTIC

FOR ALL HAIR TYPES

SAFE FOR COLOR TREATED HAIR

VEGAN

CRUELTY-FREE (LEAPING BUNNY CERTIFIED)

SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE

NO SYNTHETIC FRAGNANCE

NATURALLY SCENTED

MADE WITH RECYCLED PLASTIC

FOR ALL HAIR TYPES

SAFE FOR COLOR TREATED HAIR

VEGAN

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

CLASSIC CLEAN SHAMPOO & CONDITIONER

INSTAGRAM

Changed my hairline!

I've struggled with hair thinning & loss around my hairline, and using this a few times per week has completely changed the game for my hair growth around my hairline. It's thicker, and I've seen re-growth even in the bald spots! Having something affordable and effective is SO hard to find and this actually worked. Be sure to keep up with it and you will see results!

Olivia R.

deep repair hair mask

My hair drank them up!!

first time trying the California Naturals Super Moisture shampoo and conditioner. I’ve loved the body wash all summer and these are just as good. My hair drank them up!! I noticed a difference in the manageability and bounce, love the INCIs and the earthy fruity scent that’s so unique. Also these are SUPER affordable!!

@Dianamary126

Super Moisture Shampoo & Conditioner

INSTAGRAM

Changed my hairline!

I've been using this product for a few weeks now and I'm really happy with the results. It's made my hair look and feel healthier.

Olivia R.

deep repair hair mask

3 months ago

OBSESSED with these affordable gems

I am OBSESSED with these affordable gems from Target! These products have transformed my wash and go game. Anyone who asks about great natural hair care products, my answer is always California Naturals -10/10 recommend!

@chrissynatural_beauty

2-in-1 Shampoo & Body Wash

Instagram

Worked really well on my 4C hair

These California Naturals products smell so good and worked really well on my 4C hair, which is not always the case when I try new hair products. Felt really soft after using these. Safe to say it works for all hair types and it’s super affordable.

@kyrahthecreative

Classic Clean shampoo & conditioner

TIKTOK

IT'S ALL GOOD

We’re California Naturals.
Clean, natural, everyday essentials that actually work.

WOMEN FOUNDED & LED

SULFATE, PARABEN, & SILICONE FREE

PCR PLASTIC BOTTLES

for all hair types

MIXED & POURED IN CALIFORNIA

vegan & cruelty free

Learn more

Clean hair, no junk. It’s All Good.

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