Before & After

Before & After

Alana before and immediately after application of Hydrating Lip Balm.
Before
After

Frequently Asked Questions

Is it safe for sensitive lips?

Yes! This balm is formulated with 100% clean, natural ingredients that are trusted and clinically backed. They are known to help prevent dryness, support hydration and barrier protection. 100% naturally derived. Petroleum-Free. Petroleum isn't plastic, but it comes from the same place — crude oil. We skip it (and lanolin, parabens, and artificial flavors) for plant-based ingredients that actually hydrate, not just coat.

Will it leave my lips shiny or sticky?

Nope. Because this balm is free from petroleum and formulated with 100% clean, nourishing ingredients it absorbs into your lips for lasting softness without the grease or film.

How often can I use it?

As much as you want! Safe and made for generous, everyday use. Keep one in every bag, every bathroom, every nightstand.

What makes this different from other balms?

Most balms with petroleum sit on top of your lips. Ours deeply hydrates by sinking in - helping to repair and soften.

Is the packaging eco-friendly?

Yes! Our cartons are made from recycled materials and are fully recyclable.

Is this lip balm vegan?

No, we use Beeswax in this formula.

Does this lip balm contain lanolin?

Nope! We skip the lanolin (a wool-derived ingredient) and use nourishing plant oils like sunflower, coconut, and aloe instead. You get serious moisture without the heavy, waxy feel—just clean ingredients that absorb quickly and work.

NO SYNTHETIC FRAGNANCE
SULFATE, SILICONE, PARABEN & PHTHALATE FREE
94%+ NATURALLY DERIVED INGREDIENTS
CRUELTY FREE
NO SYNTHETIC FRAGNANCE
SULFATE, SILICONE, PARABEN & PHTHALATE FREE
94%+ NATURALLY DERIVED INGREDIENTS
CRUELTY FREE
NO SYNTHETIC FRAGNANCE
SULFATE, SILICONE, PARABEN & PHTHALATE FREE
94%+ NATURALLY DERIVED INGREDIENTS
CRUELTY FREE
NO SYNTHETIC FRAGNANCE
SULFATE, SILICONE, PARABEN & PHTHALATE FREE
94%+ NATURALLY DERIVED INGREDIENTS
CRUELTY FREE
NO SYNTHETIC FRAGNANCE
SULFATE, SILICONE, PARABEN & PHTHALATE FREE
94%+ NATURALLY DERIVED INGREDIENTS
CRUELTY FREE

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

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We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free