Before & After

Before & After

"In the “before” photo, I used my usual shampoo and conditioner, then blow-dried my hair as I normally would. My hair felt so dry and straw-like—it was rough to the touch and completely lacked shine or softness. For the “after” photo, I switched to Super Moisture Shampoo and Conditioner, plus their Deep Repair Hair Mask, and blow-dried my hair the exact same way. The difference is incredible—my hair feels soft, silky, and hydrated, with way more shine and bounce. It’s like a total transformation, and I couldn’t be happier with the results!" - Alex T
Before
After
VEGAN
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
MADE WITH 100% PCR PLASTIC
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
VEGAN
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
MADE WITH 100% PCR PLASTIC
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
VEGAN
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
MADE WITH 100% PCR PLASTIC
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
VEGAN
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
MADE WITH 100% PCR PLASTIC
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
VEGAN
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
MADE WITH 100% PCR PLASTIC
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

CLASSIC CLEAN SHAMPOO & CONDITIONER

INSTAGRAM

IT'S ALL GOOD

We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free