Frequently Asked Questions

Do I need the full curl routine?

For curly hair, yes. The shampoo lays the groundwork, cleansing without stripping natural oils so curls stay hydrated and healthy.

Curly Kiddo Conditioner is where the magic really happens, adding slip, definition, and frizz control. Add the No-Knot Detangler and tangles don't stand a chance, for soft, bouncy, happy curls.

Will this actually help my kiddo's curls?

Yes. Argan and Jojoba cleanse without stripping the natural oils curls need to stay healthy. Aloe and Shea Butter seal in moisture so hair doesn't dry out after washing. Enriched Rice Water and Soy Amino Acids strengthen each strand wash after wash.

Pair with Curly Kiddo Conditioner for slip, definition, and frizz control, and finish with Dream Curl Cream (yep, it's gentle enough for kids, too) for bouncy, defined curls that last.

Is it safe for toddlers and kids with sensitive scalps?

Yes and yes. It's dermatologist tested and made with naturally derived ingredients chosen specifically for little ones.

Free from sulfates, parabens, silicones, phthalates, artificial fragrance, and synthetic dyes. We always recommend keeping products away from eyes and checking the full ingredient list if your kiddo has a known allergy.

For extra sensitive scalps and skin, try our fragrance-free Sensitive line.

What makes this different from Dream Curl Shampoo?

This isn't just adult shampoo with a smaller label. It's formulated to be extra gentle, with kids' delicate hair and skin in mind.

It's free from sulfates, silicones, parabens and phthalates, along with common allergens. Plus, it's hypoallegenic and dermatologist tested. No PEGs, phenoxyethanol, or petroleum-derived ingredients, artificial fragrance or synthetic dyes.

Is the scent safe and natural?

Absolutely. Made from natural ingredients and meets GRAS (FDA) and ISO 16128 standards. No artificial fragrance or synthetic dyes. Made to smell like the best bath ever, naturally.

No PEGs, phenoxyethanol, or petroleum-derived ingredients
VEGAN
FOR ALL NATURAL CURL TYPES
99% NATURALLY DERIVED INGREDIENTS
DERMATOLOGIST TESTED
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO TOXIC INGREDIENTS
MADE WITH 100% PCR PLASTIC
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
No PEGs, phenoxyethanol, or petroleum-derived ingredients
VEGAN
FOR ALL NATURAL CURL TYPES
99% NATURALLY DERIVED INGREDIENTS
DERMATOLOGIST TESTED
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO TOXIC INGREDIENTS
MADE WITH 100% PCR PLASTIC
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
No PEGs, phenoxyethanol, or petroleum-derived ingredients
VEGAN
FOR ALL NATURAL CURL TYPES
99% NATURALLY DERIVED INGREDIENTS
DERMATOLOGIST TESTED
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO TOXIC INGREDIENTS
MADE WITH 100% PCR PLASTIC
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
No PEGs, phenoxyethanol, or petroleum-derived ingredients
VEGAN
FOR ALL NATURAL CURL TYPES
99% NATURALLY DERIVED INGREDIENTS
DERMATOLOGIST TESTED
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO TOXIC INGREDIENTS
MADE WITH 100% PCR PLASTIC
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
No PEGs, phenoxyethanol, or petroleum-derived ingredients
VEGAN
FOR ALL NATURAL CURL TYPES
99% NATURALLY DERIVED INGREDIENTS
DERMATOLOGIST TESTED
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO TOXIC INGREDIENTS
MADE WITH 100% PCR PLASTIC
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

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We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free