Before & After

Before & After

"In the “before” photo, I used my usual shampoo and conditioner, then blow-dried my hair as I normally would. My hair felt so dry and straw-like—it was rough to the touch and completely lacked shine or softness. For the “after” photo, I switched to Super Moisture Shampoo and Conditioner, plus their Deep Repair Hair Mask, and blow-dried my hair the exact same way. The difference is incredible—my hair feels soft, silky, and hydrated, with way more shine and bounce. It’s like a total transformation, and I couldn’t be happier with the results!" - Alex T
Before
After

Frequently Asked Questions

Will this shampoo actually clean my hair without drying it out?

Yes — that’s exactly what it’s made for. It gives your hair a thorough clean without that squeaky, stripped feeling. The mix of Avocado Oil, Guava Seed, and Marula Oil keeps strands soft and hydrated so your hair feels balanced and fresh after every wash.

Is it good for my hair type?

Pretty much everyone’s hair loves it. Whether your hair is fine, thick, straight, curly, or color-treated, it delivers just the right amount of moisture without heaviness. It leaves your scalp clean and your hair easy to style.

How clean and safe is this shampoo?

Actually clean. Really natural. Totally transparent. This formula is 99% naturally derived and free from irritants, hormone disruptors, toxins, and synthetic fragrance.

Can I use it every day?

 Totally. It’s lightweight, gentle, and keeps your scalp feeling fresh even with frequent washing. The scent is clean and juicy — think crisp melon and fresh air after a summer rain.

Do I really need the conditioner too?

You’ll notice the difference if you do. This conditioner seals everything in, adding smoothness and shine so your hair stays soft between washes. If you’re looking for strength or volume, try our Deep Repair Hair Mask or Re:GRO Scalp Serum too.

What kind of results will I see?

Hair that feels softer, smoother, and easier to manage. Regular use helps cut down on dryness and frizz while keeping your scalp balanced. Over time, you’ll notice stronger, more hydrated hair with a natural shine.

NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

CLASSIC CLEAN SHAMPOO & CONDITIONER

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IT'S ALL GOOD

We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free