Before & After

Before & After

"In the “before” photo, I used my usual shampoo and conditioner, then blow-dried my hair as I normally would. My hair felt so dry and straw-like—it was rough to the touch and completely lacked shine or softness. For the “after” photo, I switched to Super Moisture Shampoo and Conditioner, plus their Deep Repair Hair Mask, and blow-dried my hair the exact same way. The difference is incredible—my hair feels soft, silky, and hydrated, with way more shine and bounce. It’s like a total transformation, and I couldn’t be happier with the results!" - Alex T
Before
After

Frequently Asked Questions

Will this shampoo actually clean my hair without drying it out?

Yes — that’s exactly what it’s made for. It gives your hair a thorough clean without that squeaky, stripped feeling. The mix of Avocado Oil, Guava Seed, and Marula Oil keeps strands soft and hydrated so your hair feels balanced and fresh after every wash.

Is it good for my hair type?

Pretty much everyone’s hair loves it. Whether your hair is fine, thick, straight, curly, or color-treated, it delivers just the right amount of moisture without heaviness. It leaves your scalp clean and your hair easy to style.

How clean and safe is this shampoo?

Actually clean. Really natural. Totally transparent. This formula is 99% naturally derived and free from irritants, hormone disruptors, toxins, and synthetic fragrance.

Can I use it every day?

 Totally. It’s lightweight, gentle, and keeps your scalp feeling fresh even with frequent washing. The scent is clean and juicy — think crisp melon and fresh air after a summer rain.

Do I really need the conditioner too?

You’ll notice the difference if you do. This conditioner seals everything in, adding smoothness and shine so your hair stays soft between washes. If you’re looking for strength or volume, try our Deep Repair Hair Mask or Re:GRO Scalp Serum too.

What kind of results will I see?

Hair that feels softer, smoother, and easier to manage. Regular use helps cut down on dryness and frizz while keeping your scalp balanced. Over time, you’ll notice stronger, more hydrated hair with a natural shine.

NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

CLASSIC CLEAN SHAMPOO & CONDITIONER

INSTAGRAM

IT'S ALL GOOD

We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free

4.5
Rated 4.5 out of 5 stars
Based on 115 reviews
Total 5 star reviews: 75 Total 4 star reviews: 25 Total 3 star reviews: 11 Total 2 star reviews: 2 Total 1 star reviews: 2
88%would recommend these products
115 reviews
  • C
    Chelle
    Flag of United States
    Verified Buyer
    3 months ago
    Reviewing
    Super Moisture Shampoo 16.5 oz
    Rated 5 out of 5 stars
    Love the smell and the moisture it gives my curls

    Upon my shampoos's arrival, I noticed that the bottle is very generous. I appreciate the size soo much! I love the smell and it did give my curls lots of moisture compared to my past shampoos, which was another plus for me. I was able to style my hair wit

  • GC
    Gia C.
    Verified Reviewer
    9 months ago
    Reviewing
    Super Moisture Conditioner
    Rated 5 out of 5 stars
    Holy Shine!

    This conditioner is to DIE for! I saw an instagram story about California naturals and couldn’t get it out of my head. I decided to make an ulta run to give it a try and I am SHOCKED. I picked up the re gro shampoo and the super moisture conditioner and while I’ve only used each twice the first impression has blown me away! My hair is so so soft! My scalp actually feels clean without being stripped and the conditioner makes my hair feel like butter. I was a little hesitant about the fragrance but I love both smells! The video is 4 day hair and the photo is a fresh blow dry. My new go to’s for the healthiest looking hair I’ve had as a girl who’s tried everything!

  • R
    Rachel
    10 months ago
    Reviewing
    Super Moisture Shampoo
    Rated 5 out of 5 stars
    Unmatched.

    I CONSTANTLY buy shampoos, hoping for find the best natural and stick with it. Trust me, it's taxing...I came across your guys on IG last week, ordered this and some body wash, Im FLOORED! This is IT! Im never buying anything else.

  • A
    Alexa
    1 year ago
    Reviewing
    Super Moisture Shampoo
    Rated 5 out of 5 stars
    Better than salon brands

    Nothing has EVER kept my wavy/frequently heat styled hair in better shape than this shampoo and conditioner, and I've tried products from Oribe, Kerastase, and Pureology. I'm totally blown away, please never stop making this. The best part is knowing that I'm not inhaling toxic chemicals in the shower 💚

  • J
    Joanne
    4 minutes ago
    Reviewing
    Super Moisture Conditioner
    Rated 4 out of 5 stars
    4 Stars

    I loved how it made my fine hair soft snd conditioned. I didnt like the smell of ot too much. But thsts not near as important as the outcome.

  • S
    SamIAm
    Flag of United States
    Verified Buyer
    2 weeks ago
    Reviewing
    Super Moisture Conditioner
    Rated 5 out of 5 stars
    Smells amazing

    I absolutely love this product! Not only is it great for curly hair but it smells amazing. I've noticed a difference in my hair and people have even complimented my curls, I always have a problem with frizz and honestly this has helped me so much

  • W
    W.C
    Flag of United States
    Verified Buyer
    2 weeks ago
    Reviewing
    Super Moisture Shampoo 16.5 oz
    Rated 3 out of 5 stars
    Fine product but nothing special

    As far as natural hair care products go, this one is not bad…however, I don't find that it has done much for my hair overall. It gets it clean and that's about it.

  • R
    Ruth
    2 weeks ago
    Reviewing
    Super Moisture Shampoo 16.5 oz
    Rated 3 out of 5 stars
    3 Stars

    Not great for my hair.