All the good stuff for your hair & body.
Naturally derived, clean ingredients that actually work.

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Finally, clean, naturally derived hair & body care that gives you seriously good results.

Clean, Effective, Feels expensive (It’s not). It’s all good.

Meet the products

Hair

Your go-to for all things cleansing
and conditioning.

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Treatments

Hair needs a little extra love?
We got you.

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Body

We make our body products with all of
your senses in mind.

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Men's

No Man left behind, cause dudes need natural products too.

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Reasons to love California Naturals

★★★★★

"I didn't even use a hot tool to smooth it out...this is so great for dry damaged hair, it's going to get it so silky soft"

Maggie I.
★★★★★

"not only did it smell amazing it made my hair super shiny and had a really good lather and detangled really well"

Catt S.

California is our home, and the impact of the 2025 LA wildfires hits close. That’s why a percent of every 2025 sale supports wildfire prevention & mitigation through the California Fire Safe Council. Click here to learn more and support the cause.