All the good stuff for your everyday.
Naturally-derived, clean ingredients that actually work.

Shop Hair Shop Body
Clean, Effective, Feels expensive (It’s not)... It’s all good.

At California Naturals, we’re on a mission to provide clean & naturally-derived hair & body products that deliver unreal results you can feel good about.

Meet the products

Shampoo & Conditioner

Your go-to for all things cleansing
and conditioning.

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Treatments

Sometimes your hair needs a little extra love.
Don’t worry, we’ve got you.

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Body

We make our body products with all of
your senses in mind.

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Reasons to love California Naturals

★★★★★

"I didn't even use a hot tool to smooth it out...this is so great for dry damaged hair, it's going to get it so silky soft"

Maggie I.
★★★★★

"this duo was a gamechanger for me, after styling my hair feels super clean, looks super shiny and it feels incredibly soft"

Ellen M.
★★★★★

"not only did it smell amazing it made my hair super shiny and had a really good lather and detangled really well"

Catt S.

"What we like best? You won’t break the bank for luxe-level products"

ET

California is our home, and the impact of the 2025 LA wildfires hits close. That’s why a percent of every 2025 sale supports wildfire prevention & mitigation through the California FireSafe Council. We also use Certified Ocean-Bound recycled plastic in every bottle—because protecting the place we love is personal.