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Finally, clean, naturally derived hair & body care that gives you seriously good results.

Clean, Effective, Feels expensive (It’s not). It’s all good.

Meet the products

Hair

Your go-to for all things cleansing
and conditioning.

Shop Hair

Treatments

Hair needs a little extra love?
We got you.

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Body

We make our body products with all of
your senses in mind.

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Men's

No Man left behind, cause dudes need natural products too.

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Reasons to love California Naturals

★★★★★

"I didn't even use a hot tool to smooth it out...this is so great for dry damaged hair, it's going to get it so silky soft"

Maggie I.

★★★★★

"I love these two together...this really helps hydrate my hair. You kinda see the curl already forming"

Brooklyn R.

Coconut Classic Clean

Daily Essentials  routine
Skin Type: sensitive, combination
Classic Clean Shampoo
Gives the kind of clean that makes your scalp feel seen.

4.8
Rated 4.8 out of 5 stars
30
Classic Clean Conditioner
Coconut Hydration Station for all hair types

4.9
Rated 4.9 out of 5 stars
27

Hydrating Super Moisture

Super Moisture routine
Hair Type: Prone to dryness and frizz
createwithkamugc
Super Moisture Shampoo
Cleanses without stripping

4.6
Rated 4.6 out of 5 stars
12
Super Moisture Conditioner
Makes dry hair look like it drinks 8 glasses of water a day

4.7
Rated 4.7 out of 5 stars
7

California is our home, and the impact of the 2025 LA wildfires hits close. That’s why a percent of every 2025 sale supports wildfire prevention & mitigation through the California Fire Safe Council. Click here to learn more and support the cause.