Before & After

Before & After

"In the “before” photo, I used my usual shampoo and conditioner, then blow-dried my hair as I normally would. My hair felt so dry and straw-like—it was rough to the touch and completely lacked shine or softness. For the “after” photo, I switched to Super Moisture Shampoo and Conditioner, plus their Deep Repair Hair Mask, and blow-dried my hair the exact same way. The difference is incredible—my hair feels soft, silky, and hydrated, with way more shine and bounce. It’s like a total transformation, and I couldn’t be happier with the results!" - Alex T
Before
After

Frequently Asked Questions

Will this set actually make my hair softer and more hydrated?

Yes! The Super Moisture Shampoo and Conditioner deeply nourish and hydrate without weighing hair down. In a 4-week at-home test, 8/10 participants said their hair felt softer and more hydrated.*

*Tested on 30 women, ages 20–55, with various hair types. Participants used the shampoo and conditioner 3x a week.

Will it clean without drying out my hair?

Absolutely. The shampoo gently cleanses while the conditioner locks in moisture. Coconut, Marula, Guava Seed, Shea, and Avocado Oils keep hair soft, smooth, and balanced—never stripped or squeaky.

Is it suitable for all hair types?

Yes! Fine, thick, straight, curly, or color-treated hair all love it. The set hydrates, tames frizz, and leaves strands manageable and easy to style.

How clean are these formulas?

Actually clean. Really natural. Totally transparent. Both formulas are 99% naturally derived and free from irritants, hormone disruptors, toxins, and synthetic fragrance.

What results will I see?

Softer, shinier, and more hydrated hair. Regular use helps reduce frizz and dryness while boosting smoothness and natural shine.

FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
99% CLEAN, NATURALLY DERIVED INGREDIENTS
VEGAN
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
99% CLEAN, NATURALLY DERIVED INGREDIENTS
VEGAN
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
99% CLEAN, NATURALLY DERIVED INGREDIENTS
VEGAN
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
99% CLEAN, NATURALLY DERIVED INGREDIENTS
VEGAN
FOR ALL HAIR TYPES
NO SYNTHETIC FRAGNANCE
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
NATURALLY SCENTED
SAFE FOR COLOR TREATED HAIR
99% CLEAN, NATURALLY DERIVED INGREDIENTS
VEGAN

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

CLASSIC CLEAN SHAMPOO & CONDITIONER

INSTAGRAM

IT'S ALL GOOD

We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free

4.5
Rated 4.5 out of 5 stars
Based on 115 reviews
Total 5 star reviews: 75 Total 4 star reviews: 25 Total 3 star reviews: 11 Total 2 star reviews: 2 Total 1 star reviews: 2
88%would recommend these products
115 reviews
  • C
    Chelle
    Flag of United States
    Verified Buyer
    3 months ago
    Reviewing
    Super Moisture Shampoo 16.5 oz
    Rated 5 out of 5 stars
    Love the smell and the moisture it gives my curls

    Upon my shampoos's arrival, I noticed that the bottle is very generous. I appreciate the size soo much! I love the smell and it did give my curls lots of moisture compared to my past shampoos, which was another plus for me. I was able to style my hair wit

  • GC
    Gia C.
    Verified Reviewer
    9 months ago
    Reviewing
    Super Moisture Conditioner
    Rated 5 out of 5 stars
    Holy Shine!

    This conditioner is to DIE for! I saw an instagram story about California naturals and couldn’t get it out of my head. I decided to make an ulta run to give it a try and I am SHOCKED. I picked up the re gro shampoo and the super moisture conditioner and while I’ve only used each twice the first impression has blown me away! My hair is so so soft! My scalp actually feels clean without being stripped and the conditioner makes my hair feel like butter. I was a little hesitant about the fragrance but I love both smells! The video is 4 day hair and the photo is a fresh blow dry. My new go to’s for the healthiest looking hair I’ve had as a girl who’s tried everything!

  • R
    Rachel
    10 months ago
    Reviewing
    Super Moisture Shampoo
    Rated 5 out of 5 stars
    Unmatched.

    I CONSTANTLY buy shampoos, hoping for find the best natural and stick with it. Trust me, it's taxing...I came across your guys on IG last week, ordered this and some body wash, Im FLOORED! This is IT! Im never buying anything else.

  • A
    Alexa
    1 year ago
    Reviewing
    Super Moisture Shampoo
    Rated 5 out of 5 stars
    Better than salon brands

    Nothing has EVER kept my wavy/frequently heat styled hair in better shape than this shampoo and conditioner, and I've tried products from Oribe, Kerastase, and Pureology. I'm totally blown away, please never stop making this. The best part is knowing that I'm not inhaling toxic chemicals in the shower 💚

  • J
    Joanne
    4 minutes ago
    Reviewing
    Super Moisture Conditioner
    Rated 4 out of 5 stars
    4 Stars

    I loved how it made my fine hair soft snd conditioned. I didnt like the smell of ot too much. But thsts not near as important as the outcome.

  • S
    SamIAm
    Flag of United States
    Verified Buyer
    2 weeks ago
    Reviewing
    Super Moisture Conditioner
    Rated 5 out of 5 stars
    Smells amazing

    I absolutely love this product! Not only is it great for curly hair but it smells amazing. I've noticed a difference in my hair and people have even complimented my curls, I always have a problem with frizz and honestly this has helped me so much

  • W
    W.C
    Flag of United States
    Verified Buyer
    2 weeks ago
    Reviewing
    Super Moisture Shampoo 16.5 oz
    Rated 3 out of 5 stars
    Fine product but nothing special

    As far as natural hair care products go, this one is not bad…however, I don't find that it has done much for my hair overall. It gets it clean and that's about it.

  • R
    Ruth
    2 weeks ago
    Reviewing
    Super Moisture Shampoo 16.5 oz
    Rated 3 out of 5 stars
    3 Stars

    Not great for my hair.