Before & After

Before & After

Alana before and immediately after application of Hydrating Lip Balm.
Before
After

Frequently Asked Questions

Is it safe for sensitive lips?

Yes! This balm is formulated with 100% clean, natural ingredients that are trusted and clinically backed. They are known to help prevent dryness, support hydration and barrier protection. 100% naturally derived. Petroleum-Free. Petroleum isn't plastic, but it comes from the same place — crude oil. We skip it (and lanolin, parabens, and artificial flavors) for plant-based ingredients that actually hydrate, not just coat.

Will it leave my lips shiny or sticky?

Nope. Because this balm is free from petroleum and formulated with 100% clean, nourishing ingredients it absorbs into your lips for lasting softness without the grease or film.

How often can I use it?

As much as you want! Safe and made for generous, everyday use. Keep one in every bag, every bathroom, every nightstand.

What makes this different from other balms?

Most balms with petroleum sit on top of your lips. Ours deeply hydrates by sinking in - helping to repair and soften.

Is the packaging eco-friendly?

Yes! Our cartons are made from recycled materials and are fully recyclable.

Is this lip balm vegan?

No, we use Beeswax in this formula.

Does this lip balm contain lanolin?

Nope! We skip the lanolin (a wool-derived ingredient) and use nourishing plant oils like sunflower, coconut, and aloe instead. You get serious moisture without the heavy, waxy feel—just clean ingredients that absorb quickly and work.

NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
100% CLEAN, NATURALLY DERIVED INGREDIENTS
MADE WITH RECYCLED PLASTIC
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
100% CLEAN, NATURALLY DERIVED INGREDIENTS
MADE WITH RECYCLED PLASTIC
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
100% CLEAN, NATURALLY DERIVED INGREDIENTS
MADE WITH RECYCLED PLASTIC
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
100% CLEAN, NATURALLY DERIVED INGREDIENTS
MADE WITH RECYCLED PLASTIC
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
100% CLEAN, NATURALLY DERIVED INGREDIENTS
MADE WITH RECYCLED PLASTIC

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

CLASSIC CLEAN SHAMPOO & CONDITIONER

INSTAGRAM

IT'S ALL GOOD

We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free

4.8
Rated 4.8 out of 5 stars
Based on 43 reviews
Total 5 star reviews: 37 Total 4 star reviews: 5 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 0
98%would recommend this product
43 reviews
  • L
    Le
    Verified Buyer
    4 months ago
    Rated 5 out of 5 stars
    Staple Lip Balm

    This is a staple, no-frills, lip balm that feels very moisturizing on the lips, without being overly-greasy. It feels like nothing on the lips, and the hydration is lasting. It's also unfragranced, which I appreciate for my sensitive skin. Its lightweight feel makes it best to apply throughout the day.

  • K
    Kimberly
    3 weeks ago
    Rated 5 out of 5 stars
    5 Stars

    Hydrating!

  • B
    Briana
    1 month ago
    Rated 5 out of 5 stars
    Best chapstick!

    The only chapstick I’ve genuinely been in love with, not only does it never have any buildup and feels absolutely amazing all day long, it doesn’t leave that odd taste or film in your mouth like every other lip product I’ve ever used. 10/10 :)

  • L
    Lisa
    3 months ago
    Rated 5 out of 5 stars
    5 Stars

    Super hydration

  • A
    Abby
    Verified Buyer
    4 months ago
    Rated 4 out of 5 stars
    Good products

    Overall i liked the product my lips did feel hydrated the only thing i would like a little more is making smoothing to apply cause its a little hard kind of felt like it was pulling my lip as i was applying it

  • D
    Dina
    Flag of United States
    Verified Buyer
    4 months ago
    Rated 5 out of 5 stars
    No waxy feeling

    This is my first time using anything from this brand and I'm impressed. This lip balm feels very soft and application is very smooth. The toasted coconut scent is subtle but comforting. It adds a light sheen without feeling waxy or too slippery. I like using it before bed or under lip products on dry days. It definitely keeping my lips from cracking. Simple, yet effective, if you want basic moisture with a hint of coconut.

  • M
    mj
    4 months ago
    Rated 5 out of 5 stars
    5 Stars

    gave as a gift, recipient loved it

  • N
    Nan
    4 months ago
    Rated 5 out of 5 stars
    5 Stars

    Smooth, smells good, cool tube