Frequently Asked Questions

How does it support scalp and hair health?

Zinc helps reduce flakes and balance your scalp. Caffeine energizes follicles to encourage growth and reduce thinning. Biotin strengthens strands and promotes growth, while Saw Palmetto helps block DHT to keep hair stronger, longer.

Who is this shampoo for?

Ideal for thinning hair, weak or brittle strands, stress- or postpartum-related shedding*, or anyone starting a scalp care routine. Safe for color-treated and chemically treated hair. *If you pair with Re:GRO™ Scalp Serum, consult your doctor if you are pregnant or breast feeding.

How clean is this formula?

Actually clean. 99% naturally derived, sulfate, paraben, and silicone-free. Vegan, cruelty-free, and free from irritants, hormone disruptors, toxins, and synthetic fragrance.

Are there men’s and women’s versions?

Yes—only the scent differs. Women’s: Rosemary with sweet eucalyptus and garden basil undertones. Men’s: Fresh herbs with rosemary, basil, and nettle. Both are clean, vegan, and cruelty-free, with zero junk.

What other products should I use in my anti-thinning routine?

Works with any conditioner, but we pair with Re:GRO™ Anti-Thinning Conditioner and Re:GRO™ Anti-Thinning Scalp Serum for best results. In a 90-day clinical study, 97% of participants reported less breakage and shedding.*

*Clinical Study: 30+ panelists used Re:GRO™ Scalp Serum, Re:GRO™ Shampoo & Re:GRO™ Conditioner for 90 Days. Third Party Verified Clinic. USA 2025.

NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% CLEAN, NATURALLY DERIVED INGREDIENTS
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
VEGAN

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

CLASSIC CLEAN SHAMPOO & CONDITIONER

INSTAGRAM

IT'S ALL GOOD

We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free

4.5
Rated 4.5 out of 5 stars
Based on 55 reviews
Total 5 star reviews: 35 Total 4 star reviews: 15 Total 3 star reviews: 4 Total 2 star reviews: 0 Total 1 star reviews: 1
91%would recommend this product
55 reviews
  • DM
    Dana M.
    Verified Reviewer
    11 months ago
    Rated 5 out of 5 stars
    My Go-To Shampoo

    This has become my go-to shampoo! Not only does it smell amazing but it actually delivers on what it says it does...I have not had that much hair fall/ shedding since using this product ( a little over a month), my hair strands feel stronger and most importantly for me, my hair has more volume. Overall, my hair appears healthier (shiny, no frizz, volume). Highly recommend!

  • K
    Kathy
    1 month ago
    Rated 3 out of 5 stars
    3 Stars

    I like the scent of the shampoo and conditioer but feel it dries my hair out. Not sure I can use this long term for my hair loss issues. I already have dry hair to begin with. This probably wont be a issue for someone with normal hair.

  • E
    Ella
    2 months ago
    Rated 5 out of 5 stars
    5 Stars

    Product works great. I have been pairing this with their hair growth syrum and love it!

  • S
    Sarah
    2 months ago
    Rated 5 out of 5 stars
    5 Stars

    Makes my hair feel lightweight and clean!

  • C
    Claudia
    2 months ago
    Rated 5 out of 5 stars
    5 Stars

    Love how it makes my scalp and hair feel

  • A
    Amber
    Verified Buyer
    2 months ago
    Rated 5 out of 5 stars
    Great shampoo

    It left my hair so soft and it seems like it's helping it to grown.

  • M
    MimiK
    Flag of United States
    Verified Buyer
    3 months ago
    Rated 5 out of 5 stars
    My new favorite shampoo

    After having 2 kids, my hair starts to thin out and never feel fullness after washing my hair. I have tried all different shampoo from big brand to organic. Nothing make my hair feel like before have kids. Until I tried this once for almost a month. I only wash my hair every other days. The shampoo doesn't create a lot of bubbles feel like others, rosemary scented. My hair didn't fall out a tons. I can feel the fullness after drying out my hair. This one will be my go to from now on.

  • D
    Denise
    3 months ago
    Rated 5 out of 5 stars
    5 Stars

    Love the way it makes my hair feel.