Before & After

Before & After

*Raya used Dream Curl Shampoo, Dream Curl Conditioner, and Dream Curl Cream.
Before
After

Frequently Asked Questions

Will this shampoo actually cleanse without drying my curls?

Yes! Our shampoo uses gentle, plant-derived surfactants to remove buildup without stripping natural oils. Hydrating ingredients like Glycerin, Aloe, Shea Butter, and Jojoba Oil help keep curls soft, nourished, and frizz-free.

Can it help my curls stay bouncy and defined?

Absolutely. We use gentle, plant-based proteins—Rice Protein, Rice Ferment, and Soy Amino Acids—to give your curls strength and shape without weighing them down. Shea Butter and Argan Oil bring the moisture and fight frizz, so your curls stay soft, touchable, and full of bounce. Some other curly hair products pack in heavy proteins like keratin or wheat, which can make curls stiff, dry, or crunchy. Too much protein is a real thing—so we keep it balanced for happy, healthy curls that love to bounce.

What’s the difference between Enriched Rice Protein and regular Rice Protein?

Think of regular rice protein as the OG - good for hair because it’s packed with amino acids that help strengthen and support strands. Enriched Rice Protein is basically the upgraded version: it’s been boosted to deliver more of those hair-loving nutrients your strands actually need.

Is it safe for sensitive scalps or color-treated hair?

Totally. The formula is free from sulfates, parabens, and silicones, so it’s gentle on sensitive scalps and safe for color-treated hair. Soothing ingredients like Aloe, Allantoin, and Jojoba Oil help maintain a balanced, calm scalp every wash.

Will it make detangling easier?

Yes! Shea Butter, Jojoba Oil, and Argan Oil soften hair and help smooth knots, while lightly conditioning, natural ingredients help make detangling easier and reduce breakage.

Can I use it every wash day or on second-day curls?

Definitely. The lightweight, 98% naturally derived formula cleanses without weighing curls down. Glycerin and plant oils help refresh curls, so it’s perfect for daily use or for gently reviving second- or third-day hair.

VEGAN
FOR ALL NATURAL CURL TYPES
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% NATURALLY DERIVED INGREDIENTS
VEGAN
FOR ALL NATURAL CURL TYPES
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% NATURALLY DERIVED INGREDIENTS
VEGAN
FOR ALL NATURAL CURL TYPES
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% NATURALLY DERIVED INGREDIENTS
VEGAN
FOR ALL NATURAL CURL TYPES
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% NATURALLY DERIVED INGREDIENTS
VEGAN
FOR ALL NATURAL CURL TYPES
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% NATURALLY DERIVED INGREDIENTS

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

CLASSIC CLEAN SHAMPOO & CONDITIONER

INSTAGRAM

IT'S ALL GOOD

We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free

4.6
Rated 4.6 out of 5 stars
Based on 34 reviews
Total 5 star reviews: 24 Total 4 star reviews: 8 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 1
94%would recommend this product
34 reviews
  • KV
    Kelley V.
    Verified Buyer
    2 weeks ago
    Rated 5 out of 5 stars
    A little goes a long way!

    I love this shampoo!! It works great on my thick, curly long hair. A little goes a long way to lather and clean your hair. It smells fabulous and leaves your hair and scalp so clean without any of the residue you find in shampoos containing all of the chemicals. My hair is soft and vibrant!!

  • S
    Sav1234
    Flag of United States
    Verified Buyer
    2 months ago
    Rated 5 out of 5 stars
    Great natural shampoo!

    This shampoo is great! I have naturally wavy super fine hair that is prone to getting greasy. This shampoo removes buildup and makes my hair feel light and bouncy. It also smells amazing (a light rose scent) and is naturally fragranced rather than artificially! Highly recommend for my wavy haired girlies!

  • L
    Laura
    1 month ago
    Rated 5 out of 5 stars
    5 Stars

    I like it! Lightweight

  • B
    Brandy
    1 month ago
    Rated 5 out of 5 stars
    5 Stars

    Love all the products: curly hair shampoo, conditioner, deep repair mask & dream curl cream all make my hair feel soft, hydrated & never frizz. 98% natural ingredients is important to me.

  • M
    Mulaticalinda??
    Flag of United States
    Verified Buyer
    2 months ago
    Rated 4 out of 5 stars
    The California Naturals Dream Curl Shampoo is gentle, hydrat

    The California Naturals Dream Curl Shampoo is gentle, hydrating, and perfect for curly hair. It reduces frizz without weighing curls down, leaving them soft and bouncy. Plus, it smells fresh like a light rose scent. Great for everyday use!

  • S
    Sarara
    Flag of United States
    Verified Buyer
    2 months ago
    Rated 5 out of 5 stars
    Smells good

    I really liked the packaging, the smell is great and the product itself works really well. It kept my hair clean all day and the frizz was manageable. I think it would be better if it was paired with it's conditioner but otherwise, I would purchase!

  • N
    Nahessa
    Flag of United States
    Verified Buyer
    2 months ago
    Rated 5 out of 5 stars
    A Game Changer for Soft, Defined Curls

    Dream Curl Shampoo has been a game changer for my hair. It gently cleanses without stripping moisture, which is perfect for maintaining healthy curls. After just a few uses, my hair felt softer, more manageable, and noticeably less frizzy. It also enhances my natural curl pattern beautifully. Highly recommend for anyone with curly hair!

  • JG
    Jesebella Granado
    2 months ago
    Rated 3 out of 5 stars
    3 Stars

    Shampoo smells good