California Naturals, a daily lifestyle brand
No matter where you are in the world. Whether it's hot or cold, there’s sun or rain, waves or one ways, mountains, desserts, boats, brownstones, studios, skyscrapers, or just a van – you’ve got a body & your share of hair.
California Naturals is here to wash, coat, and care for the bodies we send bumping and weaving across earth each day with safe and effective daily care products from natural and simple ingredients.We price our products at a point where no shower or tub will ever be excluded.
Because California Naturals is for anybody, everywhere. It’s all clean, it’s all effective, it’s all affordable, it’s all good.
Shelby Wild, Founder
Shelby Wild grew up on the coast, the Gulf of Mississippi. She spent her childhood under the sun; swimming in rivers, surfing warm waves, running through creeks, and climbing Cypress trees. When she wasn't outdoors, she played scientist, (just like her Dad), making and mixing ingredients in her family's kitchen and later studying herbalism.
Her obsession with ingredients and product creation grew and grew, and her efforts were so successful she landed a line of products in Sephora.
But something still didn't feel right, these products were loved but they weren't accessible to everyone. So, Shelby moved to California and created California Naturals.
Tell your brand's story
Owen Wilson, CSO
A man who needs no intro....
Meet Owen, our Chief Shampoo Officer and resident Californian. Hailing from Texas, Owen is a world-renowned actor + writer, and we're lucky enough to have him on the team here at California Naturals. Below is an excerpt from his interview with People Magazine, see the full article here.
Tell your brand's story
