Frequently Asked Questions

Will this shampoo actually cleanse without drying my curls?

Yes! Our shampoo uses gentle, plant-derived surfactants to remove buildup without stripping natural oils. Hydrating ingredients like Glycerin, Aloe, Shea Butter, and Jojoba Oil help keep curls soft, nourished, and frizz-free.

Can it help my curls stay bouncy and defined?

Absolutely. We use gentle, plant-based proteins—Rice Protein, Rice Ferment, and Soy Amino Acids—to give your curls strength and shape without weighing them down. Shea Butter and Argan Oil bring the moisture and fight frizz, so your curls stay soft, touchable, and full of bounce. Some other curly hair products pack in heavy proteins like keratin or wheat, which can make curls stiff, dry, or crunchy. Too much protein is a real thing—so we keep it balanced for happy, healthy curls that love to bounce.

What’s the difference between Enriched Rice Protein and regular Rice Protein?

Think of regular rice protein as the OG - good for hair because it’s packed with amino acids that help strengthen and support strands. Enriched Rice Protein is basically the upgraded version: it’s been boosted to deliver more of those hair-loving nutrients your strands actually need.

Is it safe for sensitive scalps or color-treated hair?

Totally. The formula is free from sulfates, parabens, and silicones, so it’s gentle on sensitive scalps and safe for color-treated hair. Soothing ingredients like Aloe, Allantoin, and Jojoba Oil help maintain a balanced, calm scalp every wash.

Will it make detangling easier?

Yes! Shea Butter, Jojoba Oil, and Argan Oil soften hair and help smooth knots, while lightly conditioning, natural ingredients help make detangling easier and reduce breakage.

Can I use it every wash day or on second-day curls?

Definitely. The lightweight, 98% naturally derived formula cleanses without weighing curls down. Glycerin and plant oils help refresh curls, so it’s perfect for daily use or for gently reviving second- or third-day hair.

VEGAN
FOR ALL NATURAL CURL TYPES
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% NATURALLY DERIVED INGREDIENTS
VEGAN
FOR ALL NATURAL CURL TYPES
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% NATURALLY DERIVED INGREDIENTS
VEGAN
FOR ALL NATURAL CURL TYPES
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% NATURALLY DERIVED INGREDIENTS
VEGAN
FOR ALL NATURAL CURL TYPES
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% NATURALLY DERIVED INGREDIENTS
VEGAN
FOR ALL NATURAL CURL TYPES
SAFE FOR COLOR TREATED HAIR
NATURALLY SCENTED
CRUELTY-FREE (LEAPING BUNNY CERTIFIED)
NO ARTIFICIAL FRAGRANCE OR SYNTHETIC DYES
SULFATE, SILICONE, PARABEN, HORMONE DISRUPTOR & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
99% NATURALLY DERIVED INGREDIENTS

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

CLASSIC CLEAN SHAMPOO & CONDITIONER

INSTAGRAM

IT'S ALL GOOD

We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free

4.6
Rated 4.6 out of 5 stars
Based on 83 reviews
Total 5 star reviews: 55 Total 4 star reviews: 22 Total 3 star reviews: 5 Total 2 star reviews: 0 Total 1 star reviews: 1
98%would recommend this product
83 reviews
  • KV
    Kelley V.
    Verified Buyer
    1 month ago
    Rated 5 out of 5 stars
    A little goes a long way!

    I love this shampoo!! It works great on my thick, curly long hair. A little goes a long way to lather and clean your hair. It smells fabulous and leaves your hair and scalp so clean without any of the residue you find in shampoos containing all of the chemicals. My hair is soft and vibrant!!

  • S
    Sav1234
    Flag of United States
    Verified Buyer
    3 months ago
    Rated 5 out of 5 stars
    Great natural shampoo!

    This shampoo is great! I have naturally wavy super fine hair that is prone to getting greasy. This shampoo removes buildup and makes my hair feel light and bouncy. It also smells amazing (a light rose scent) and is naturally fragranced rather than artificially! Highly recommend for my wavy haired girlies!

  • I
    itskrissyduhhh
    Verified Buyer
    3 days ago
    Rated 4 out of 5 stars
    Great product

    I have been enjoying using this shampoo. I love everything about this product, besides the smell. The scent is ok just not my favorite as I do like like rose scents. The product itself is wonderful. Lathers nicely and leaves the hair feeling hydrated and quite soft, even once it's dry. I also enjoy the pump style packaging. I would actually repurchase this and would love to try the conditioner also!

  • M
    mspoetess67
    Verified Buyer
    5 days ago
    Rated 5 out of 5 stars
    Nice Product for Daily and Travel

    So far I've used the shampoo and conditioner for a 4 day camping trip and a work week where the weather could not decide if it's time for sun or a rain storm, and my hair held up well. Smells great and clean and not chemically which I love. A lot less frizz and soft, I'll keep using it, loving it so far.

  • A
    azucarkisses
    Verified Buyer
    6 days ago
    Rated 4 out of 5 stars
    Lovely Product

    The thing that first caught my eye was definitely the scent, it is SO LOVELY!!! I was so excited to have my hair smelling like this. I also enjoyed how much it lathered cause I'm personally not a fan of shampoos that don't. I usually double wash and it seemed to do well with that. I wanna try to get the matching conditioner and see how well this will work with same brand products.

  • S
    stang66ismine
    Verified Buyer
    6 days ago
    Rated 5 out of 5 stars
    New shampoo to add to my rotation

    I absolutely loved this shampoo when I started using it. Most shampoos don't get my hair and scalp clean which in turn weighs down my thick fine hair and makes it greasy quickly. This shampoo cleaned my hair so well while leaving it weightless. I loved it so much that I went out an bought the matching conditioner! The smell is pleasant and light, herbal-like but not overwhelming. The smell doesn't stick around for long after drying. My curls are still there, pronounced and not weighed down. Taming frizz may be a subjective observation because I don't feel my hair is any more or less frizzy with this shampoo. I use this shampoo in a shower that other people use and the man of the house used ""the new shampoo"", liked it and said it felt like a clarifying shampoo. The only downside that I'm seeing after using it as my primary shampoo for the last seven washes is that it is possibly leaving a residue or drying my hair out. I have not been able to run my fingers through my hair as it's tangling very easy, and a lot. Sometimes my hair does better rotating products and am happy to have this shampoo as part of my rotation. It has been a struggle to find a shampoo that is as lightweight and clarifying as this one and I feel it's more than worth finding a way to work around and balance out the downside of this shampoo.

  • J
    julieacollins87
    Verified Buyer
    1 week ago
    Rated 4 out of 5 stars
    Not Bad At All!

    So, I tried this product for about 2 weeks. It seemed to cleanse well without leaving that harsh, stripped feeling that a lot of store bought will leave your hair feeling. My hair felt soft, light, and even bouncy after I washed it even if I didn't wear my hair curly that day. My curls seemed more defined and hydrated after I used it a couple of times in a row wearing my hair curly back to back. It has a very light fresh natural scent with no irritation to my scalp. I'm giving it 4 stars because even though the smell is pleasant and light it's just not a smell I tend to go for.

  • D
    Dawn
    1 week ago
    Rated 5 out of 5 stars
    5 Stars

    perfect for curley hair