Frequently Asked Questions

Will this actually style my hair without weighing it down?

Yes! Our Daily Vitamin Hair Styler smooths, tames frizz, and provides light-to-medium hold whil

Is it good for my hair type?

Pretty much everyone’s hair loves it. Whether your hair is fine, thick, straight, curly, or color-treated, it delivers just the right amount of moisture without heaviness. It leaves your scalp clean and your hair easy to style.

How clean is it?

98% naturally derived, no silicones, sulfates, parabens, phthalates, or synthetic dyes. Vegan, cruelty-free, and in 100% PCR packaging. Just the good stuff.

Does it control frizz and strengthen hair?

Definitely. Biotin, Jojoba Oil, Castor Oil, Panthenol (Vitamin B5), and Sunflower Seed Wax smooth, strengthen, and tame frizz for soft, shiny, manageable hair.

Any pro tips?

Our founder Shelby sometimes mixes it with our Leave-In Conditioner & Detangler for effortless, vacation vibes and the best air-dry waves possible.

NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
VEGAN & CRUELTY-FREE
SULFATE, SILICONE, PARABEN & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
94%+ NATURALLY DERIVED INGREDIENTS
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
VEGAN & CRUELTY-FREE
SULFATE, SILICONE, PARABEN & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
94%+ NATURALLY DERIVED INGREDIENTS
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
VEGAN & CRUELTY-FREE
SULFATE, SILICONE, PARABEN & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
94%+ NATURALLY DERIVED INGREDIENTS
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
VEGAN & CRUELTY-FREE
SULFATE, SILICONE, PARABEN & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
94%+ NATURALLY DERIVED INGREDIENTS
NO SYNTHETIC FRAGNANCE
FOR ALL HAIR TYPES
VEGAN & CRUELTY-FREE
SULFATE, SILICONE, PARABEN & PHTHALATE FREE
MADE WITH 100% PCR PLASTIC
94%+ NATURALLY DERIVED INGREDIENTS

KIND WORDS

What they said

Switched from Native!

I had to restock with your brand because it's sooo good!! Switched from Native shampoo/cond and loving California Naturals!!

@LILYSLOCALE

CLASSIC CLEAN SHAMPOO & CONDITIONER

INSTAGRAM

IT'S ALL GOOD

We’re California Naturals.
Clean, natural, everyday essentials that actually work.

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WOMEN FOUNDED & LED

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SULFATE, PARABEN, & SILICONE FREE

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PCR PLASTIC BOTTLES

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for all hair types

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MIXED & POURED IN CALIFORNIA

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vegan & cruelty free